Intensive Track:
adventures in book marketing - Jori Hanna
Thursday, July 25, 1:00 p.m. - Friday, July 26, 11:45 a.m.
Book marketing can be overwhelming, especially in the age of author-driven book sales. Where do you begin? What are the must-haves? How do you decide what to focus on? Jori Hanna is an experienced book marketer with a specialty in online and digital sales. This Intensive Track will equip you for your own marketing adventure regardless of where you’re joining on the journey. Starting from the age-old question of why authors need online platforms, Jori will take you step by step through the process of creating, maintaining, and utilizing your digital spaces. From no followers at all to a full launch plan where everything falls into place, you will leave this Intensive Track with an actionable plan to get your current or future books to readers, no matter how you publish. Bring your laptop or tablet and be ready for a hands-on experience!
We invite you to join, no matter what your level of writing or publication status. Students 16 years and older are invited to take part as well.
We invite you to join, no matter what your level of writing or publication status. Students 16 years and older are invited to take part as well.
Meet Jori Hanna
Jori Hanna is a writer and editor from Centennial, Colorado. She graduated from Taylor University with a Bachelor of Science Degree in Professional Writing and loves the publishing industry immensely. In 2020 she dove into online marketing for bestselling and award-winning author Elizabeth Musser, and in 2021 she jumped into publicity and editorial work full-time with Torchflame Books, where she is now the Director of Author and Public Relations. She loves working with authors across genres to build a community around themselves and create active, effective platforms to help them sell more books. She does this through her own marketing company, Hanna Book Solutions, as well as through Torchflame Books. She is passionate about helping others reach their full potential through writing, editing, design, and platform development. In her free time, you can find her baking, working out, reading a new suspense novel, or drinking coffee (sometimes all at the same time). She loves anything that will give her an adrenaline rush and is always looking for the next great thriller to curl up with. Visit her online at authorjjhanna.com, or drop a follow on social media @authorjjhanna.
Intensive Track Schedule
Thursday, July 25
12:30-1:00 Registration
1:00-1:15 Welcome
1:15–2:10 Stating the Obvious: You Need a Platform. And Here’s Why.
Purpose of a platform
Reaching your audience
Creating content that will resonate with your readers
2:20–3:15 The Basics - What Parts of a Platform Everyone Should Have No Matter What
Website - Building your online house
Mailing List - Standing out from the other voices in the inbox
Social Media - Finding your groove
3:15-3:30 Break and snacks
3:30–4:30 Individual Work Time (staff to assist)
Start your website
Start your mailing list
Choose two social platforms
(Use this time to create or brainstorm content if you already have all of these things)
4:30–5:00 Break Outs - Discussions about How to Use Different Social Media
Facebook
Instagram
YouTube
TikTok
5:00–6:30 Break and dinner
6:45–7:30 Inspiration: It’s OK to Not Get It Right, as Long as You Try Again
When do you need to pivot or try something new?
How do you do a brand shift without starting all over?
How to measure your success
7:30–8:00 Chill + Q and A
Friday, July 27
7:45-8:45 Breakfast
9:00-9:30 Making You Look Good - Design Basics
Working with Alignment
Working with Color
Canva Deep Dive
A note on website design
How Print Documents differ (and which ones you need for book marketing)
9:30–10:00 Overview of Online Advertising
Where to advertise: BookBub, Facebook, Amazon
Terminology Translated
Suggested Starting Points
10:00–10:10 Break
10:10–11:00 Coming up with Ideas and Doing More with What you Have - Content Generation (Content Buckets)
Fill in your own buckets
Reusing Content: What you can post more places with just a little extra work
11:00–11:50 Putting the Pieces Together: Book Marketing Timeline Walkthrough
Walking through my default plan for any book in any genre:
What graphics you should have
The marketing timeline
When do you start throwing money at the problem
How do you adjust for more, or less, time
12:00-12:45 Lunch
UPDATE: On-campus housing is available for Thursday night (price not included in registration).
Thursday, dinner, Friday breakfast, and Friday lunch are included with the Intensive Track.
If you have registered for the General Conference as well, you will join that conference at 1:00.
Jori Hanna is a writer and editor from Centennial, Colorado. She graduated from Taylor University with a Bachelor of Science Degree in Professional Writing and loves the publishing industry immensely. In 2020 she dove into online marketing for bestselling and award-winning author Elizabeth Musser, and in 2021 she jumped into publicity and editorial work full-time with Torchflame Books, where she is now the Director of Author and Public Relations. She loves working with authors across genres to build a community around themselves and create active, effective platforms to help them sell more books. She does this through her own marketing company, Hanna Book Solutions, as well as through Torchflame Books. She is passionate about helping others reach their full potential through writing, editing, design, and platform development. In her free time, you can find her baking, working out, reading a new suspense novel, or drinking coffee (sometimes all at the same time). She loves anything that will give her an adrenaline rush and is always looking for the next great thriller to curl up with. Visit her online at authorjjhanna.com, or drop a follow on social media @authorjjhanna.
Intensive Track Schedule
Thursday, July 25
12:30-1:00 Registration
1:00-1:15 Welcome
1:15–2:10 Stating the Obvious: You Need a Platform. And Here’s Why.
Purpose of a platform
Reaching your audience
Creating content that will resonate with your readers
2:20–3:15 The Basics - What Parts of a Platform Everyone Should Have No Matter What
Website - Building your online house
Mailing List - Standing out from the other voices in the inbox
Social Media - Finding your groove
3:15-3:30 Break and snacks
3:30–4:30 Individual Work Time (staff to assist)
Start your website
Start your mailing list
Choose two social platforms
(Use this time to create or brainstorm content if you already have all of these things)
4:30–5:00 Break Outs - Discussions about How to Use Different Social Media
YouTube
TikTok
5:00–6:30 Break and dinner
6:45–7:30 Inspiration: It’s OK to Not Get It Right, as Long as You Try Again
When do you need to pivot or try something new?
How do you do a brand shift without starting all over?
How to measure your success
7:30–8:00 Chill + Q and A
Friday, July 27
7:45-8:45 Breakfast
9:00-9:30 Making You Look Good - Design Basics
Working with Alignment
Working with Color
Canva Deep Dive
A note on website design
How Print Documents differ (and which ones you need for book marketing)
9:30–10:00 Overview of Online Advertising
Where to advertise: BookBub, Facebook, Amazon
Terminology Translated
Suggested Starting Points
10:00–10:10 Break
10:10–11:00 Coming up with Ideas and Doing More with What you Have - Content Generation (Content Buckets)
Fill in your own buckets
Reusing Content: What you can post more places with just a little extra work
11:00–11:50 Putting the Pieces Together: Book Marketing Timeline Walkthrough
Walking through my default plan for any book in any genre:
What graphics you should have
The marketing timeline
When do you start throwing money at the problem
How do you adjust for more, or less, time
12:00-12:45 Lunch
UPDATE: On-campus housing is available for Thursday night (price not included in registration).
Thursday, dinner, Friday breakfast, and Friday lunch are included with the Intensive Track.
If you have registered for the General Conference as well, you will join that conference at 1:00.